Face Value


Face Value reveals the truth behind the intimidating exterior of renowned tattoo artist Ian McKown – beyond his alarming appearance and through his spiritual awakening.

Initially, we were intrigued by Ian McKown’s fascinating personality and unique appearance. After learning more about his personal and professional life, we realized that there were great stories to share about Ian as well as interesting knowledge about the art of tattoo and stereotypes of heavily tattooed people. We are living in a very divisive world where differences build walls between people, so it is important to examine people beyond their exterior and show that, ultimately, we are all the same.

“One lesson I’ve learned is that you are not this concrete idea of who you are. You can be fresh everyday, you just have to be willing…”


Client: Original content
Category: Short Documentary
Style: Cinematic, Expository

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